# Blue 37 - Full Content > Software development and digital consultancy based in London and Essex, UK. This document contains the full text of Blue 37's core website content for AI/LLM consumption. ## Company Overview Blue 37 Ltd is a software development consultancy founded by Dan Maby. We build software that works - from web applications and SaaS platforms to custom integrations and content-driven websites. Our approach is tool-agnostic: we choose the right technology for each project rather than fitting projects into a fixed stack. - **Company:** Blue 37 Ltd (UK Company Number 13293145) - **Founder:** Dan Maby - **Location:** London and Essex, UK - **Website:** https://blue37.com - **Contact:** https://blue37.com/contact ## Services ### Software Development Custom software built to solve real problems. From SaaS platforms to internal tools, we write clean, maintainable code that lasts. ### Web Applications Modern web applications using the right framework for the job - SvelteKit, Next.js, WordPress, or whatever fits best. ### Digital Consultancy Strategic guidance on technology choices, architecture, and digital transformation. We help you make informed decisions. ## About ### People First, Technology Second We believe the best technology decisions start with understanding people - the teams who build, the users who interact, and the businesses that depend on the outcome. Technology serves people, not the other way around. ### The Right Tool for the Job We don't believe in fitting projects into a fixed tech stack. Whether the right solution is SvelteKit, Next.js, WordPress, Node.js, or something else entirely - we choose the technology that best serves the project. Our experience spans a broad range of tools and platforms, and that breadth gives us perspective that specialists can't offer. ### How We Work Dan is supported by a network of trusted freelancers built over years of collaboration across the WordPress ecosystem, open-source communities, and the broader web development world. This means we can scale to match your project without the overhead of a large agency. ### Community Focused Giving back matters to us. We've organised WordPress London meetups, supported charities like Big Orange Heart (focused on the wellbeing of remote workers), and contributed to open-source projects. Community involvement isn't a marketing exercise - it's part of how we work. ## Portfolio ### PodcasterPlus **URL:** https://podcasterplus.com **Services:** Software Development, SaaS Platform, WordPress Plugin Development, API Integration **Technologies:** SvelteKit, Node.js, WordPress, REST API A SaaS podcast hosting and automation platform with companion WordPress plugin, built to simplify podcast management and distribution. PodcasterPlus is a podcast hosting and automation platform designed to make podcast management effortless for creators of all sizes. ## The Challenge The podcasting space needed a platform that combined reliable hosting with powerful automation tools, while remaining accessible to non-technical users. The solution also needed a WordPress plugin to integrate seamlessly with the world's most popular CMS. ## What We Built We developed the full PodcasterPlus platform, including: - **Hosting Infrastructure** - Reliable podcast hosting with automatic distribution to major directories - **Automation Tools** - Scheduling, episode management, and workflow automation features - **WordPress Plugin** - A companion plugin allowing WordPress users to manage their podcasts directly from their dashboard - **API Layer** - A robust REST API connecting all platform components ## The Result PodcasterPlus serves podcasters who need a dependable, feature-rich platform without the complexity. The WordPress plugin extends the platform's reach to millions of WordPress sites worldwide. > "Blue 37 took our vision for a podcast platform and turned it into a product that our users genuinely love. The technical quality and attention to detail has been outstanding." - PodcasterPlus Team, Product Team --- ### Post Status **URL:** https://poststatus.com **Services:** Web Development, Technical Consultancy, Maintenance, Community Platform **Technologies:** WordPress, PHP, JavaScript, REST API Supporting the global WordPress business community with ongoing development, maintenance, and technical consultancy. Post Status is the leading independent community for WordPress professionals, providing news, analysis, and community for people who make a living with WordPress. ## The Challenge As a high-profile community platform serving thousands of WordPress professionals, Post Status needed a development partner who understood both the technical requirements and the unique dynamics of serving a developer-focused audience. ## Our Role We provide ongoing development and technical consultancy, including: - **Platform Development** - Feature development and enhancements to the community platform - **Technical Strategy** - Advising on architecture decisions and technology choices - **Maintenance & Support** - Ensuring the platform remains reliable, secure, and performant - **Integration Work** - Connecting various tools and services that power the community ## The Result A stable, well-maintained platform that continues to serve as the central hub for WordPress business professionals worldwide. > "Dan's deep understanding of both WordPress and the broader web development landscape makes him an invaluable partner. He doesn't just write code - he understands the business context." - Post Status, Leadership Team --- ### Nectar Group **URL:** https://nectargroup.co.uk **Services:** Web Development, Digital Consultancy, Content Management **Technologies:** WordPress, PHP, Custom Theme Development Web presence and digital solutions for a global terminals and logistics company specialising in bulk commodity handling. Nectar Group is a global terminals and logistics company specialising in bulk commodity handling, operating across multiple continents. ## The Challenge Nectar Group needed a web presence that reflected the scale and professionalism of their global operations, while being straightforward for their team to maintain and update. ## What We Delivered - **Corporate Website** - A professional web presence showcasing Nectar Group's global operations, services, and expertise - **Content Management** - An intuitive CMS allowing the marketing team to manage content independently - **Digital Consultancy** - Strategic guidance on their digital presence and ongoing improvements ## The Result A clean, professional website that effectively communicates Nectar Group's capabilities to clients and partners worldwide. > "Blue 37 delivered a website that properly reflects our global operations and the scale of what we do. Professional, reliable, and easy to work with." - Nectar Group, Marketing Team --- ### All Counseling **URL:** https://allcounseling.com **Services:** Custom Search Development, Performance Optimisation, WordPress Development **Technologies:** WordPress, PHP, MySQL, Custom Search, REST API Custom search development across a directory of 10,000+ mental health professionals, built on WordPress at scale. All Counseling is a comprehensive directory of over 10,000 mental health professionals, helping people find the right therapist or counsellor for their needs. The platform was later acquired by TPN.health. ## The Challenge With over 10,000 WordPress posts representing individual counsellors, the platform needed a fast, accurate search system that could handle complex filtering across multiple criteria - location, speciality, insurance accepted, and more. ## What We Built - **Custom Search Engine** - A bespoke search solution built to handle complex queries across 10,000+ professional profiles - **Performance Optimisation** - Ensuring the search remained fast and responsive despite the large dataset - **Filtering System** - Multi-faceted filtering allowing users to narrow results by location, speciality, insurance, and other criteria - **WordPress Integration** - All built within the existing WordPress infrastructure, maintaining consistency with the rest of the platform ## The Result A search experience that made it genuinely easy for people to find mental health support. The platform's success contributed to its acquisition by TPN.health. > "The custom search solution Blue 37 built transformed our platform. Users can now find the right counsellor quickly and accurately across our entire directory." - All Counseling, Product Team --- ### Big Orange Heart **URL:** https://bigorangeheart.org **Services:** Web Development, Technical Support, Community Platform **Technologies:** WordPress, PHP, Community Tools Web development and technical support for a wellbeing charity supporting remote workers worldwide. Big Orange Heart is a charity dedicated to supporting the wellbeing of remote workers, providing resources, community, and support for people navigating the challenges of distributed work. ## The Challenge As a growing charity, Big Orange Heart needed a reliable web presence and community platform that could scale with their mission, while operating within the constraints of a non-profit budget. ## Our Role - **Website Development** - Building and maintaining the charity's web presence - **Community Platform** - Technical support for the tools that connect their community - **Ongoing Support** - Reliable, long-term technical partnership ## The Result A stable platform that supports Big Orange Heart's mission of improving wellbeing in the remote work community. This project reflects Blue 37's commitment to using technology for positive impact. > "Dan doesn't just build websites - he genuinely cares about the mission. His ongoing support has been vital to Big Orange Heart's growth." - Big Orange Heart, Leadership --- ### WPLDN **URL:** https://wpldn.uk **Services:** Web Development, Event Platform, Community **Technologies:** WordPress, PHP, Event Management Website and event platform for London's WordPress community, supporting regular meetups and WordCamp events. WPLDN is London's WordPress community, organising regular meetups, workshops, and contributing to WordCamp London. It brings together WordPress developers, designers, and users from across the capital. ## The Challenge London's WordPress community needed a digital home - a platform to promote events, share resources, and keep members connected between meetups. ## What We Built - **Community Website** - A hub for the WPLDN community with event listings, resources, and community information - **Event Management** - Tools for promoting and managing regular meetups and special events - **Community Resources** - A platform for sharing slides, recordings, and materials from events ## The Result WPLDN has grown into one of the most active WordPress communities in the UK, with the website serving as the central point of coordination for the community. > "WPLDN wouldn't be what it is without Dan's dedication. He's built the platform that brings London's WordPress community together." - WPLDN Community, Community Members --- ### Matthew Langridge MBE **URL:** https://mattlangridge.co.uk **Services:** Web Development, Design, Content Management **Technologies:** WordPress, Custom Theme Development Personal website for Olympic gold medallist Matthew Langridge MBE, showcasing his rowing career and speaking engagements. Matthew Langridge MBE is an Olympic gold medallist in rowing, winning gold at the 2016 Rio Olympics. He needed a personal website to showcase his career achievements and promote his speaking engagements. ## The Challenge Matthew needed a professional personal website that communicated his achievements and made it easy for event organisers to learn about his speaking work and get in touch. ## What We Delivered - **Personal Website** - A clean, professional site showcasing Matthew's rowing career and achievements - **Speaking Page** - Dedicated section for speaking engagements with enquiry functionality - **Content Management** - An easy-to-use CMS so Matthew could update content himself ## The Result A professional online presence that effectively represents Matthew's career and makes it straightforward for potential clients to book speaking engagements. > "Blue 37 created exactly the site I needed - clean, professional, and easy for me to keep updated. Really pleased with the result." - Matthew Langridge MBE, Olympic Gold Medallist --- ### Kingsland Church **URL:** https://www.kingsland.org.uk **Services:** WordPress Development, API Integration, Ecommerce Development, Performance Optimisation **Technologies:** WordPress, Gutenberg Block Editor, PHP, REST API Performance-focused WordPress rebuild for a Colchester church and community centre, with custom API integrations for events and room bookings, plus ecommerce-powered giving. Kingsland Church is an independent Christian church and community centre in Colchester, hosting weekly services, local groups, a café, support services, and venue hire for events of all sizes. ## The Challenge The previous website had grown well beyond its original scope and site performance had suffered as a result. The team needed a modern, fast site that brought together service times, community activities, support resources, and venue hire, while pulling live data from the third-party systems that run the day-to-day operation of the church. Content updates also needed to be simple enough for non-technical staff to manage without developer involvement. ## What We Built - **WordPress Rebuild** - A performance-focused rebuild on WordPress, with the block editor set up as the primary content solution so staff can create and maintain pages without technical help - **Event Management Integration** - A custom API integration pulling events from the church's external event management system directly into the site, keeping listings in sync without duplicate admin - **Room Booking Integration** - An API-driven room availability and enquiry flow connecting the site to the external booking system used by the venue team - **Ecommerce Giving** - Ecommerce functionality enabling donations to be made directly through the site - **Performance Optimisation** - A deliberate focus on speed across templates, assets, and queries, keeping the site fast despite the complexity of the underlying integrations ## The Result A faster, easier-to-maintain website that reflects the scale of Kingsland's activity. The team can manage content independently through the block editor, while live event and booking data flow in automatically from the systems they already use to run the church. --- ### Colchester Laser Hair Removal **URL:** https://colchesterlaserhairremoval.co.uk **Services:** Web Development, Local SEO, Design **Technologies:** WordPress, Custom Theme Development Website development for an Essex-based laser hair removal clinic, driving local bookings and client enquiries. Colchester Laser Hair Removal is an Essex-based clinic offering professional laser hair removal treatments. They needed a website that would attract local clients and convert visitors into bookings. ## The Challenge As a local business in a competitive market, the clinic needed a website that would rank well locally, clearly communicate their services, and make it easy for potential clients to book treatments. ## What We Delivered - **Business Website** - A professional, conversion-focused website showcasing treatments and pricing - **Local SEO** - Optimised for local search terms to attract clients in the Colchester and Essex area - **Booking Integration** - Clear calls-to-action making it easy for visitors to enquire or book ## The Result A website that effectively serves the business, driving enquiries and bookings from local clients searching for laser hair removal services in the Colchester area. > "Our new website has been brilliant for the business. We're getting more enquiries than ever and clients love how easy it is to find information." - Colchester Laser Hair Removal, Business Owner ## Contact Get in touch to discuss your project: https://blue37.com/contact ## Blog Blue 37 publishes blog posts on software development, WordPress, web technology, and building for the web. Individual blog posts are available in markdown format at: `https://blue37.com/blog/{year}/{month}/{slug}.md` The full blog listing is at https://blue37.com/blog and the RSS feed is at https://blue37.com/blog/feed.xml