Thoughts & Insights

Blog

On software development, web technology, and building for the web.

18 Nov 2019

4 Ways to Prepare a WordPress Website for Black Friday

Black Friday is just around the corner, which means consumers are gearing up for some holiday shopping. E-commerce shopping rates are at their highest from Black Friday through Cyber Monday. If you don’t prepare your site, you may miss out on this surge in spending. This time of year is for giving thanks. As an …

Virtual Assistants

Read article

18 Nov 2019

7 Ways to Boost your Mobile Conversions

When you create an online store, naturally, your main goal is to generate sales. But, if all of your sales are coming from desktop users, you’re missing out on a ton of revenue you could be generating from mobile shoppers. And more of your target audience is visiting your website from their phones than you …

Development

Read article

15 Nov 2019

How to Get Started With Pay-Per-Click (PPC) Advertising on Your WordPress Site

In many ways, driving traffic to your website is the name of the game. After all, more visitors can lead to increased engagement, and with any luck, additional conversions. Search Engine Optimization (SEO) strategies can improve your numbers over time, but what if you need more immediate results? The good news is that Pay-Per-Click (PPC) …

Virtual Assistants

Read article

14 Nov 2019

File Integrity Monitoring for WordPress Websites

Your WordPress website is made up of files, and it’s important that you know all of the changes that happen to those files as an administrator. Unauthorized file changes can break your website, change its behavior, or be a sign of a hack. By keeping yourself informed of file changes on your WordPress website, you …

Development

Read article

13 Nov 2019

What is a Waterfall chart and How do you Read it?

Site speed and performance are a crucial part of any website. If your site doesn’t load fast enough, people will leave. A fast WordPress website not only helps you perform well on search engines but also improves your conversion rate. To learn the speed of your WordPress website, use tools like GTMetrix, Chrome Devtool, or …

Development

Read article

12 Nov 2019

Everything You Need to Know to Prepare for PHP 7.4

When you’re developing and managing WordPress sites, keeping them updated is crucial. However, it’s not just the core WordPress software that should be consistently updated, but the primary programming language as well. The latest version of PHP is set to release next month. PHP 7.4 comes with a range of updates that can help improve …

Development

Read article

8 Nov 2019

5 Key Maintenance Tasks for Your WordPress Website

For your WordPress website to be a success, you’ll need to focus on more than just its content and design. Regular maintenance is also required, to keep your site secure and running smoothly. Over time, however, these maintenance tasks can start to accumulate and feel a bit overwhelming. The good news is that there are …

Tutorials & Guides

Read article

7 Nov 2019

Yoast Creates Free Online Course for WordPress Beginners

Getting to know WordPress can be quite daunting. Especially if you don’t have a background in engineering. That’s why we — team Yoast — created a brand new free online training course to teach you how to get started with WordPress. We’ll cover all the basics from “What is a page builder?” to “How do …

Community & Events

Read article

5 Nov 2019

How to Determine What Your Development Services Are Worth (5 Key Tips)

Pricing your services as a WordPress developer is a tricky task. On one hand, you don’t want to overcharge and drive potential clients toward your competition. That said, you also don’t want to sell yourself short and miss out on income you deserve. While striking a balance is difficult, there are several indicators you can …

Development

Read article

4 Nov 2019

WCUS 2019 Video Round Up

We had a great weekend at WordCamp 2019 in St. Louis, MO. This year we had the chance to chat with 12 fascinating WordPressers about several interesting topics. You can watch all of our interviews here: This year we chatted with Marieke van de Rakt (Yoast SEO), Matt Barry (Wordfence), Ben Pines (Elementor), Mikey Veenstra …

Interviews & FeaturesCommunity & Events

Read article

2 Nov 2019

State of the Word 2019

On Saturday night, Matt Mullenweg took the stage in St. Louis to deliver the 2019 State of the Word. The talk provides a look at this year in the WordPress community and what is on the horizon for the platform. Mullenweg opened this year’s talk by premiering a documentary created about the WordPress community by …

Interviews & Features

Read article

30 Oct 2019

Torque Toons: WCUS Wapuu in St. Louis

The Torque team is heading to St. Louis this weekend for WordCamp US and we are bringing a fresh new batch of Torque Toons coloring books with us. Here’s the cover image for this year’s WCUS edition of Torque Toons. The post Torque Toons: WCUS Wapuu in St. Louis appeared first on Torque.

Interviews & Features

Read article