Who We Are
About Blue 37
A software development consultancy based in London and Essex, UK. Founded by Dan Maby, we build software that works - from web applications and SaaS platforms to custom integrations and content-driven websites.
We believe the best technology decisions start with understanding people - the teams who build, the users who interact, and the businesses that depend on the outcome.
Our Philosophy
People First,
Technology Second
We believe the best technology decisions start with understanding people - the teams who build, the users who interact, and the businesses that depend on the outcome. Technology serves people, not the other way around.
Our Approach
The Right Tool
for the Job
We don't believe in fitting projects into a fixed tech stack. Whether the right solution is SvelteKit, Next.js, WordPress, Node.js, or something else entirely - we choose the technology that best serves the project. Our experience spans a broad range of tools and platforms, and that breadth gives us perspective that specialists can't offer.
Our Team
How We
Work
Dan is supported by a network of trusted freelancers built over years of collaboration across the WordPress ecosystem, open-source communities, and the broader web development world. This means we can scale to match your project without the overhead of a large agency.
Giving Back
Community
Focused
Giving back matters to us. We've organised WordPress London meetups, supported charities like Big Orange Heart (focused on the wellbeing of remote workers), and contributed to open-source projects. Community involvement isn't a marketing exercise - it's part of how we work.
Ready to start?
Let's build something great
Have a project in mind? We'd love to hear about it. Get in touch and let's talk about what we can build together.