AI

4 posts in this category.

GEO (Generative Engine Optimisation) is being sold as a new bag of tricks. The evidence points somewhere simpler and far more useful: AI search rewards content and infrastructure that were built properly in the first place.

AIMarketing & BusinessProduct Strategy

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14 May 2026

AI Adoption Without Organisational Change Is Just Expensive Noise

Buying Copilot seats and ChatGPT Enterprise does not make an organisation smarter. Without redesigning how work, learning and incentives flow, AI tooling just adds cost and noise. Here is what actually shifts the curve.

Marketing & BusinessAIDevelopment

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6 May 2026

AI Tooling Has a Trust Problem, Not a Capability Problem

Most teams treat AI coding tools as a binary adoption decision. We think trust calibration is an engineering discipline: sandboxes, standards, tests for non-deterministic output, and clear lines between AI judgment and human judgment.

AIDevelopment

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2 Apr 2026

EmDash: Cloudflare's New CMS and the Infrastructure That Powers It

Cloudflare has launched EmDash, an open-source CMS built on Astro and powered by a new infrastructure primitive called Dynamic Workers. It is being positioned as a spiritual successor to WordPress. Here is what caught our attention, what excites us, and where we have questions.

AIDevelopment

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AI

What AI search actually rewards

AI Adoption Without Organisational Change Is Just Expensive Noise

AI Tooling Has a Trust Problem, Not a Capability Problem

EmDash: Cloudflare's New CMS and the Infrastructure That Powers It