Product Strategy

3 posts in this category.

GEO (Generative Engine Optimisation) is being sold as a new bag of tricks. The evidence points somewhere simpler and far more useful: AI search rewards content and infrastructure that were built properly in the first place.

AIMarketing & BusinessProduct Strategy

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11 May 2026

Pricing Is a Product Decision, Not a Finance Decision

Pricing architecture decides what gets built, who buys it, and whether the business survives. We argue it belongs in product design conversations from day one - not bolted on near launch by the finance team.

SaaSProduct StrategyMarketing & Business

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27 Apr 2026

Prove Demand Before You Commission the Build

Internal enthusiasm, user interviews and competitor research don't prove anyone will pay. Before we write a line of code, we push clients to answer the harder question: will people part with money, and what does that tell us about what to build?

Marketing & BusinessDevelopmentProduct Strategy

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Product Strategy

What AI search actually rewards

Pricing Is a Product Decision, Not a Finance Decision

Prove Demand Before You Commission the Build