Marketing & Business

89 posts in this category.

Buying Copilot seats and ChatGPT Enterprise does not make an organisation smarter. Without redesigning how work, learning and incentives flow, AI tooling just adds cost and noise. Here is what actually shifts the curve.

Marketing & BusinessAIDevelopment

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11 May 2026

Pricing Is a Product Decision, Not a Finance Decision

Pricing architecture decides what gets built, who buys it, and whether the business survives. We argue it belongs in product design conversations from day one - not bolted on near launch by the finance team.

SaaSProduct StrategyMarketing & Business

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27 Apr 2026

Prove Demand Before You Commission the Build

Internal enthusiasm, user interviews and competitor research don't prove anyone will pay. Before we write a line of code, we push clients to answer the harder question: will people part with money, and what does that tell us about what to build?

Marketing & BusinessDevelopmentProduct Strategy

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17 Apr 2026

The Mid-Market Software Trap: Too Big for SaaS, Too Small for Enterprise

Mid-market companies get squeezed between SaaS tools that hit a ceiling and enterprise platforms built for someone else's org chart. We explain why custom software and product-minded consultancy land differently in this segment.

DevelopmentMarketing & Business

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22 Mar 2024

Maximizing Business Growth with Open-Source Software: A Comprehensive Guide to OSS Advantages

In today’s rapidly evolving digital landscape, the strategic selection of technology underpinning your business operations can significantly influence your competitive edge, growth trajectory, and innovation capabilities. At the heart of this technological crossroads stands open-source software (OSS) – a paradigm that has reshaped software development, deployment, and utilisation across industries. Understanding open-source software, however, necessitates …

Marketing & BusinessDevelopment

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16 Jan 2024

Leveraging WordPress for Content Marketing Success

WordPress has grown far beyond blogging into a full content marketing platform. Here is a practical guide to using its themes, plugins, and built-in tools to plan, publish, optimise, and measure content that drives real business results.

Marketing & Business

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8 Jan 2024

Introduction to Creative Digital Marketing

In the digital realm, where every click can lead to a new discovery, and every impression could turn into a lasting relationship, creative digital marketing stands as a cornerstone for businesses aiming to not just survive but thrive in the long term. It’s a blend of art and science, requiring a deft touch of creativity …

Marketing & Business

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28 Apr 2020

4 Accessibility Implementations Your Design Agency Should Make to Stop ADA Compliance Lawsuits

In a nutshell, the Americans with Disabilities Act (ADA) compliance is mandatory for any reputable web designer. After all, if your clients suffer a lawsuit because they don’t meet ADA regulations, it’s your responsibility. When enough of your clients suffer, you may experience complaints and get a bad reputation that could cost you future income. …

Marketing & BusinessDesign & UX

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14 Jan 2020

How to Create a Knowledge Base (And the Tools You’ll Need to Do It)

Whether you’re looking to provide information to customers, clients, or your own internal team, communication takes time and resources. Consequently, you may wonder whether there’s a way to provide valuable information in a more efficient way. Fortunately, knowledge bases are an effective way to provide both frontline support to customers as well as helpful information …

Design & UXDevelopmentMarketing & Business

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5 Dec 2019

Updating Old Content: The Secret SEO Weapon You Are Not Using

Do you ever ask yourself what to do with old blog posts? It often seems like most people solely focus on creating new stuff, however, updating old content and refreshing existing pages is another great strategy to improve the SEO and performance of your site. The reason is that creating high-quality content is hard work …

Marketing & Business

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18 Jun 2019

How to Write a Client’s Website Content (For Non-Content Creators)

In an ideal world, your clients would always have the budget to hire the experts they need for any given project. Alas, the real world isn’t like that. The cold truth is that, more often then not, you’ll end up the sole provider of everything required for a project. However, on some small projects wearing …

Marketing & BusinessDevelopment

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22 May 2019

How to Use Chatbots to Free Up Your Clients’ Customer Support Time

Automated website features are a hot topic, and that includes chatbots. One of your clients’ biggest concerns will be how to balance their customer support requirements against the need to develop their businesses and product lines. When it comes to solving this dilemma, automation is an ideal solution. While there are plenty of other uses, …

Marketing & BusinessDevelopment

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Marketing & Business

AI Adoption Without Organisational Change Is Just Expensive Noise

Pricing Is a Product Decision, Not a Finance Decision

Prove Demand Before You Commission the Build

The Mid-Market Software Trap: Too Big for SaaS, Too Small for Enterprise

Maximizing Business Growth with Open-Source Software: A Comprehensive Guide to OSS Advantages

Leveraging WordPress for Content Marketing Success

Introduction to Creative Digital Marketing

4 Accessibility Implementations Your Design Agency Should Make to Stop ADA Compliance Lawsuits

How to Create a Knowledge Base (And the Tools You’ll Need to Do It)

Updating Old Content: The Secret SEO Weapon You Are Not Using

How to Write a Client’s Website Content (For Non-Content Creators)

How to Use Chatbots to Free Up Your Clients’ Customer Support Time